TOWNCRAFT
TOWNCRAFT
Born in 1927 as a spin-off brand of JC Penny. It is a representative store brand of JC Penny that stands shoulder to shoulder with BIG MAC and PAY-DAY. Unlike the work brands of the time, Towncraft from the 50s to 70s emphasized new materials, decoration, and design, symbolizing the good old America of mass production. Sunny Sports learned the greatness and depth of clothing from vintage clothing, and based on that design source, is previewing Towncraft in the present day based on more comfortable and easy-to-wear clothing.
